It is amazing what an accurate picture of the relative points of strength and weakness of each company in an industry can be obtained from a representative cross-section of the opinions of those who in one way or another are concerned with any particular company. The business “grapevine” is a remarkable thing. In particular I want to highlight the following section of the chapter: In essence, Fisher explains the process of scuttlebutt as talking to as many people as you can about a company that you are interested in a potential investment for. In the book, Fisher spends 3 short pages outlining “What ‘Scuttlebutt’ Can Do”. How Only Scuttlebutt Paints the True Picture of a Business Let’s get started on this simple but powerful method for finding great stock market opportunities today and over the rest of your life.

Scuttlebutt Through Competitor Analysis.Scuttlebutt: The True Picture of a Business.And I’ll show you how even the average investor can apply it, even if you don’t have access to top managements in the companies you want to invest in. Today, I will attempt to show you why you should use a scuttlebutt investing approach to researching and picking stocks for your portfolio. Even Warren Buffett once proclaimed his investment approach as “15% Fisher”. Many very successful investors have credited Phil Fisher as the inspiration of their success. This book was one of the greatest investment classics of all-time, and was one I have included as a top 8 books on investing for many years. “Scuttlebutt” was a word invented by famed investor Philip Fisher in his bestselling Common Stocks and Uncommon Profits. Today, however, I think aspects of Philip Fisher’s chapter on “scuttlebutt” should be applied to every single stock you ever research.įirst let’s define what a scuttlebutt investor would do. I’ll admit that I didn’t see the power of the scuttlebutt investing idea the first time I read it, probably seven years ago or so.

Scuttlebutt barber